It's almost always cheeper to keep a current customer than aquire new ones...

Direct Marketing to your existing customers achieves a variety of objectives including:

• Encourages interest in your new products or services
• Generating sales
• Helps build online traffic
• Generating new leads, by referrals
• Ability to bring news of a special private sale to a valued customer
• Maintaining close relationships with existing customers
• Building brand recognition
• ...just to name a few